Archive for May, 2007

“O” Magazine!! Can you get much better than the BIG “O”?

Thursday, May 17th, 2007

It’s been an exciting week here at NiteSweatz! The June issue of Oprah’s “O” Magazine hit the news stands on Tuesday morning and we are in it! This months issue features the First Ever Panty Intervention, helping women smooth, slim and lift their bottom line. Susan Nethero founder and owner of Intimacy Atlanta, Chicago and New York and renowned Fit Specialist was interviewed as part of a six page spread that caught women in panty crimes and transformed them by showing what undies work best for certain situations. NiteSweatz was featured under crime #2 while working your butt off, watch your back: gym clothes need a sleek base. When addressing working out, Nethero says, “Give thongs a chance!” and suggests getting a comfortable, hip pair like NiteSweatz Thongs which pulls perspiration away from the body and resists odor and bacteria. She also recommends wearing thongs two to three times before working out to adjust to the new feeling and fit. “The high-tech fabric in NiteSweatz wicks away moisture from the body, so you don’t get soggy while working up a sweat.

We couldn’t be more thrilled to be an answer to a problem many women face everyday… it’s not something most like to talk about but hey, sometimes a girl needs a little help staying dry “down below”. NiteSweatz undies aren’t just for working out, they are a great base layer under any garment. Our boyshorts offer full coverage with the added moisture wicking benefit and are a hip style that is becoming quite the rage in the world of undies. We also offer a high cut brief for you more “traditional” panty wearers. Someone once told me that they prefer their floss in their mouth, so if you are one of those ladies that fear the thong you now have more options. But you really should give thongs a chance!