From Lesley | NiteSweatz

NiteSweatz Retailer 'Intimacy' on Oprah

Tuesday, October 28th, 2008

I want to shout from the roof tops that our very own Susan Nethro, founder and owner of six Intimacy locations nationwide was featured once again on OPRAH today!! I am just so thrilled that Susan has brought such world wide attention to what women are wearing under their clothes.

Today’s episode revolved around the five must have bras to help a girl look her best, but better yet FEEL great! My experience is attitude is everything and when you are wearing something that makes you feel good its only natural to have a better attitude! I just know that there will be a show about how to stay cool and look hot and NiteSweatz will be featured - Come on Oprah, baby!!

Watch: Intimacy segment on Oprah

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NiteSweatz Visits the Cancer Wellness Center

Monday, July 21st, 2008

A Day with the Women of the Cancer Wellness Center

I recently spent over four hours with the greatest group of inspirational ladies and wanted to share my experience with all of you.

I was invited to speak about NiteSweatz in the Wellness Center of Piedmont Hospital’s Cancer Center. When I arrived I was greeted by such a warm and inviting group of not only employees but also the ladies that were there to hear about NiteSweatz wicking sleepwear and apparel.

Doctors are asked to leave their white coats at the door, to ensure an immediate feeling of warmth and love surrounding you in an otherwise sterile, medical environment.

Many women and men undergoing chemotherapy have found NiteSweatz apparel as a source of comfort to one of the big side effects of chemo… hot flashes and night sweats. This is why Carolyn Helmer asked me to stop by and bring awareness of our unique product line to these women so they can be comforted during this not so comfortable time in their lives.

After my product demo and a chat about me and birth of the NiteSweatz wicking sleepwear concept, I was able to meet and talk with many of the 25-30 ladies and hear about their individual journeys.

One lady confided in me that she had just picked up her wig and this was her first public appearance wearing it (I couldn’t tell it was a wig!) and told her, I was her new best friend, she said!

We were able to give away 5 sets of NiteSweatz as door prizes and the first lady who won was so excited (of course because it was NiteSweatz) but also because she had never won anything before in her life. We used her as an example that her life/luck is changing! She is a winner!

Some had just begun their journey with cancer and then there were some who had come out on the other side and were able to lend support to the others, truly special group of ladies devoted to lifting each other up, no matter what their stage.

Our lunch was prepared by one of the wellness center’s master chefs. She created a delicious all natural, locally grown vegetarian meal for us that as filling, satisfying, tasty and HEALTHY!! As she explained what she had prepared for us, she also gave us nutritional tips and education of why she combined certain foods etc.

I could eat like that everyday - Maybe someday…

The afternoon spent at the Wellness Center made me so incredibly grateful for my own health, but also grateful to know that there is a place to go for support, guidance, education and fun for all of us in the Atlanta area undergoing treatment for cancer.

To learn more about the Cancer Wellness Center at Piedmont go to:

Piedmont Cancer Connection

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NiteSweatz Swings for Charity

Tuesday, June 17th, 2008

FORE!!

{Braggin alert} I didn’t have to say that once while playing in a wonderful charity golf event for GIRLS INC this week.

Girls Incorporated is a national nonprofit youth organization dedicated to inspiring all girls to be strong, smart, and bold. With roots dating to 1864, Girls Inc has provided vital educational programs to millions of American girls, particularly those in high-risk, underserved areas. Today, innovative programs help girls confront subtle societal messages about their value and potential, and prepare them to lead successful, independent, and fulfilling lives.

I was honored to be a part of a great team to support a wonderful cause. It was about 100 degrees (this is where technology clothing helps) but we had such a great time despite the heat.

Thanks Amanda Harley of Gifford, Hillgrass and Ingwersen here in Atlanta for inviting me, we laughed so hard and played so bad it all evened out! Without Susan, we may still be out on the course!

So I never had to say “FORE” but we wont mention how many balls were left on the course …or in the water!

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Team NiteSweatz Walks in Support of PALS

Sunday, April 20th, 2008

Today was full of mixed emotions for me and several members of Team NiteSweatz.

We participated in an ALS walk/run event to help raise money for Emory University’s ALS research center. Those who know me, know that my mom passed away in January 2007 of Lou Gehrig’s disease. This is a difficult disease to study as most of the people die within 3-5 years after diagnosis. My mom fought with such grace, strength and courage as it slowly paralyzed EVERY muscle in her entire body (starting with her tongue) yet her brain was perfect!

Can you imagine living like that for 3-5 years?

We cant, so we fight!

Today we were honored to help raise awareness and donate money so that one day a cure will be found for this dreadful disease! We ran for those who cant and for those who are no longer with us… But will forever be in our hearts!!

In the last year of my mom’s life she wore NiteSweatz ALL DAY/EVERYDAY as she was completely bed ridden unable to move a single muscle in her body and refused to wear anything else. NiteSweatz kept her cool and dry while laying on those plastic covered mattresses, she felt like it was NiteSweatz that helped her not get a single bed sore!

Last winter we donated over 300 outfits to the ALSA chapter in the South/East. We thought that if NiteSweatz comforted her so much that others fighting this disease may also be comforted. We extended this offer also to caregivers of PALS (people with ALS) as these people are truly angels on earth.

Today we got to meet and hear from several recipients of those gifts. In listening to the stories it reconfirmed to us that we are in the right business, providing solution products that make a difference in the lives of women! I encourage everyone to find a cause that touches your heart and in doing so you not only help others you help yourself!

Enjoy the day!

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Minutes to Millions | Lesley on CNBC

Wednesday, March 5th, 2008

Up at 4:00 a.m. For my “commute” to Newark and CNBC’s the Big Idea show. I arrived at 9:00 to a very cold and rainy New York! My driver, Avi, didn’t bring me an umbrella (I feel like such a brat) but I was going to be drenched not to mention sick if I went out in that downpour without an umbrella! He gave me his coat (and he got soaked, maybe next time he’ll remember!).

We drove to the CNBC station about 30 minutes from the airport where the awesome Patti and Laura tag teamed me in the hair and makeup room to get me dried off and camera ready (this is so much fun, I feel like a movie star!)

In the green room today was my counter part in crime Laura Udall, she was not only going to help me “judge” but was The Big Idea of the show. Laura Udall is an entrepreneurial mother of three who was distraught about the health risks her kids were facing from carrying their heavy backpacks. She knew she had to do something!

Her quest led to the forming of ZUCA, a company dedicated to creating healthy products for the mobile lifestyle. You
have got to check out these bags they have everything from back packs and rolling carry ons to full suitcases. They are so unique you have to see them to understand what I am talking about www.zuca.com my favorite feature is that they have compartments (actual shelves and drawers) in the suitcase and carry on bag! Great idea and a fascinating woman!

The product under review for the Minutes to Millions segment today is Momspit. Yes, you read it right, Momspit. Easy to use and easier to install than plumbing, they say.

MomSpit is about immediate gratification with style in the elimination of dirt, wherever you are and whenever you need it most. It contains no alcohol, mousses brilliantly, moisturizes gently, absorbs quickly and feels great. It’s not gel. It’s not sanitizer. It’s MomSpit - the universal no-rinse cleanser for hands and face. Works like magic, smells
like heaven, cleans like soap and water without the sink.

www.momspit.com

MomSpit

Name, I like it, its gross, it’s disgusting, but its memorable! Everyone knows that a mom spits on their kid to clean them up in an emergency!
Packaging, I didn’t really think its was that great, in an effort to look non toxic and pure, I think it looks cheap. Donny disagreed and thought they were trying to balance the name with the package, and maybe so, but with a name like Momspit, shouldn’t you come out bold and shocking?
Target market, moms of kids ages 1-7 I thought that was about right, that is the age of dirty little monkeys!
Price point $9.00 for 2 oz and $18.00 for 7oz. I think this is really expensive, don’t you? Even though they say you can get 200 applications in the 2oz bottle, I am a little cheap in that I would just use wet wipes from Costco 500 wipes for something like $3.00 and then you have something to wipe your hands on and throw away… Maybe I am missing something? Or I would just spit on my kid if I was in a pinch… I am not organized enough to remember to pull out a container of momspit to clean off Jack…
Big idea? I really didn’t think so… Sorry girls, I think its cute, I think you will sell lots of product especially to speciality shops and as gifts to first time mothers, but I just cant see many price conscience moms paying this as a regular way to clean off their dirty kids, especially when there are all the Purells of the world as sanitizers and not just cleansers.

I admit, there is far too much anti bacterial stuff on the market and we are over using (and we would never use germ X on our kids faces) but I am a little more concerned with germs then dirt on my 2 year old.

The great thing about Donny Deutsch is that he WANTS you to succeed! Even though we all thought that Momspit had some work to do he challenged them to come back in 6 months and prove him wrong. He made a deal with them that if
they proved him wrong he would have them back on the show, take off his shirt on national television and would do 50 pushups!! Come on Momspit, for all of the ladies out there that would love to see Donny without a shirt…

SUCCEED!!

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Interviews | Atlanta Business Chronicle

Tuesday, March 4th, 2008

Busy day, interviews with the Post News and the Atlanta Business Chronicle.

Maybe the Big Idea television show on CNBC is helping to get us noticed a little more these days!

When it rains it pours!

Bring it on!

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NiteSweatz in Entrepreneur Magazine

Saturday, March 1st, 2008

Full page photo and article in Entrepreneur Magazine this month!

I am not thrilled with the photo (looks like I am laughing and sneezing at the same time) but the article is great and I am honored to have been written up by such an accredited magazine.

On news stands today!

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NiteSweatz Back on CNBC

Wednesday, February 27th, 2008

I am Back!

This is what I said when I walked into the CNBC studio just two days later. It’s a bit of a commute (Atlanta to Newark) but I could get used to this!

Today’s product to review was Sexy Slang, a board game that is anything but boring! Created by Christi Smith-Scofield and partner (new husband) Ted Scofield just launched in February 2008.

Sexy Slang brings a naughty twist to traditional drawing games and charades. Sexy Slang is fast-paced and dynamic. All teams race to guess the same titillating term at the same time, creating an incredibly social, and often sexually charged,
atmosphere. Some of the cards are marked “super kinky” and to be honest, I had a tough time answering many of these…

Either I am totally sheltered, or getting a little old {wink} Time spent in the green room is just as much fun as time in front of the camera, except no Donny. I had a great time getting to know Christi and Ted and blushing at some of the answers!

My “co-expert judge” today was Maureen Kelly, she is the owner of Tarte Cosmetics what a super woman! She has a brilliant line of cosmetics www.tartecosmetics.com is a mother of a 1 1/2 year old and an 11 week old. I don’t know how she does it, but she is beautiful, smart, funny and a woman to aspire to be like! I enjoyed hearing her input and laughing together!

Sexy Slang

Name, loved it, says what it is and its great!
Packaging, perfect, bold, colorful hip.
Target market, 18-40’s I thought it fine because I can see kids drinking beer in college playing this game, yet I can see it being pulled out in the suburbs at a nice wine party as an ice breaker or something to liven up the party if its too…old!
Price point $29.99 I thought this was a reasonable price for a not so boring board game!
Big Idea? YES! I can see this going far not only is it being carried at Barnes and Noble nationwide, but is available online at www.sexyslang.com a must have for all those game players out there!

Good Luck Christi and Ted!

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An Open Letter to Oprah

Sunday, January 20th, 2008

Dear Oprah:

Ask and you shall receive. For my entire life, that simple statement has been our family mantra. Whenever I wanted something (for myself or others) my grandma, a pastor’s wife, would simply say to me “Honey girl, just ask… and you shall receive”. I always believed that God was listening…and if we trusted him, he would in fact, bestow his bounty upon us. I still believe that.

The other day I was running…mentally reviewing my goals for 2008 and at the top of the list (as it was in 2007, 2006 and 2005) was “Get on Oprah.” After awhile, the list was done, and all I heard for the remainder of my run was ASK AND YOU SHALL RECEIVE… ASK AND YOU SHALL RECEIVE, ASK AND YOU SHALL RECEIVE. So I’m asking.

And before I ask again, I want to tell you a story. A year ago today, my mother passed away. ALS took this beautiful, strong, successful woman – my friend, my mentor and my hero. In 2004 she had yet to be diagnosed, but her speech was significantly impaired. That didn’t stop her from communicating. On the morning of Dec 24th she proudly displayed (in my presence) my newest business creation, NiteSweatz™, to a friend of hers. She was so excited and wanted so badly to tell her friend all about my “baby” that she grabbed the first piece of paper she could find (a Christmas grocery shopping list) and on the back wrote: “Oprah 6 months.”

That night, I cleaned up the kitchen and threw that grocery list away, only to wake up in the middle of the night to brave the outside elements and dig it out of the garbage. It is now framed in my office — a visual reminder of my mother’s unswerving support and transcendent belief in my abilities. NiteSweatz™, a line of moisture-wicking, thermo-regulating sleepwear and apparel for women experiencing discomfort caused by a variety of heat-generating conditions, like menopause, chemotherapy and pregnancy, debuted in June 2004. It’s a very unique line and we were thrilled to be featured in the February 2008 “Does Your Underwear Need an Overhaul” story in O, The Oprah Magazine. Due to my distinctive approah to business and family and passion to help others, I have also been a guest on “The Big Idea with Donny Deutsch” and will be featured in the March issue of Entrepreneur Magazine.

At this point, I am just not sure how to approach you in the furtherance of my (and my mother’s) dream for this truly life-changing line of products. I have sent many samples to you on many separate occasions. Should you request it, I will send more. I have a wonderful business model, great manufacturing, solid distribution channels and funding to allow my business to thrive. I have hired a PR firm to spread the message of NiteSweatz to a demonstrably receptive public. I have done my due diligence and I am ready. I don’t know what the “politically correct” next step is, so I will simply ask… May I please be a guest on your show?

There. It’s done. If I didn’t ask, it would have been a denial of the strongest inner urgings and convictions I have had in a very long time – not to mention that mantra of which I spoke. It would have meant not being true to myself and to the belief that my dear mother had in me. I hope you read this letter. I hope you feel compelled to at least talk with me further about NiteSweatz and the golden opportunity it presents to your fans and audiences all over the world. And I thank you so much for your time.

Lesley Hatfield
Founder, CEO,
NiteSweatz Inc.
www.nitesweatz.com
5895 Olde Atlanta Pkwy
Atlanta GA 30024
770.617.3033
800.611.0069

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“O” Magazine!! Can you get much better than the BIG “O”?

Thursday, May 17th, 2007

It’s been an exciting week here at NiteSweatz! The June issue of Oprah’s “O” Magazine hit the news stands on Tuesday morning and we are in it! This months issue features the First Ever Panty Intervention, helping women smooth, slim and lift their bottom line. Susan Nethero founder and owner of Intimacy Atlanta, Chicago and New York and renowned Fit Specialist was interviewed as part of a six page spread that caught women in panty crimes and transformed them by showing what undies work best for certain situations. NiteSweatz was featured under crime #2 while working your butt off, watch your back: gym clothes need a sleek base. When addressing working out, Nethero says, “Give thongs a chance!” and suggests getting a comfortable, hip pair like NiteSweatz Thongs which pulls perspiration away from the body and resists odor and bacteria. She also recommends wearing thongs two to three times before working out to adjust to the new feeling and fit. “The high-tech fabric in NiteSweatz wicks away moisture from the body, so you don’t get soggy while working up a sweat.

We couldn’t be more thrilled to be an answer to a problem many women face everyday… it’s not something most like to talk about but hey, sometimes a girl needs a little help staying dry “down below”. NiteSweatz undies aren’t just for working out, they are a great base layer under any garment. Our boyshorts offer full coverage with the added moisture wicking benefit and are a hip style that is becoming quite the rage in the world of undies. We also offer a high cut brief for you more “traditional” panty wearers. Someone once told me that they prefer their floss in their mouth, so if you are one of those ladies that fear the thong you now have more options. But you really should give thongs a chance!

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Archive for the 'From Lesley' Category

NiteSweatz Retailer 'Intimacy' on Oprah

NiteSweatz Visits the Cancer Wellness Center

NiteSweatz Swings for Charity

Team NiteSweatz Walks in Support of PALS

Minutes to Millions | Lesley on CNBC

Interviews | Atlanta Business Chronicle

NiteSweatz in Entrepreneur Magazine

NiteSweatz Back on CNBC

An Open Letter to Oprah

“O” Magazine!! Can you get much better than the BIG “O”?

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