Up at 4:00 a.m. For my “commute” to Newark and CNBC’s the Big Idea show. I arrived at 9:00 to a very cold and rainy New York! My driver, Avi, didn’t bring me an umbrella (I feel like such a brat) but I was going to be drenched not to mention sick if I went out in that downpour without an umbrella! He gave me his coat (and he got soaked, maybe next time he’ll remember!).

We drove to the CNBC station about 30 minutes from the airport where the awesome Patti and Laura tag teamed me in the hair and makeup room to get me dried off and camera ready (this is so much fun, I feel like a movie star!)

In the green room today was my counter part in crime Laura Udall, she was not only going to help me “judge” but was The Big Idea of the show. Laura Udall is an entrepreneurial mother of three who was distraught about the health risks her kids were facing from carrying their heavy backpacks. She knew she had to do something!

Her quest led to the forming of ZUCA, a company dedicated to creating healthy products for the mobile lifestyle. You
have got to check out these bags they have everything from back packs and rolling carry ons to full suitcases. They are so unique you have to see them to understand what I am talking about www.zuca.com my favorite feature is that they have compartments (actual shelves and drawers) in the suitcase and carry on bag! Great idea and a fascinating woman!

The product under review for the Minutes to Millions segment today is Momspit. Yes, you read it right, Momspit. Easy to use and easier to install than plumbing, they say.

MomSpit is about immediate gratification with style in the elimination of dirt, wherever you are and whenever you need it most. It contains no alcohol, mousses brilliantly, moisturizes gently, absorbs quickly and feels great. It’s not gel. It’s not sanitizer. It’s MomSpit - the universal no-rinse cleanser for hands and face. Works like magic, smells
like heaven, cleans like soap and water without the sink.

www.momspit.com 

MomSpit

1. Name, I like it, its gross, it’s disgusting, but its memorable! Everyone knows that a mom spits on their kid to clean them up in an emergency!
2. Packaging, I didn’t really think its was that great, in an effort to look non toxic and pure, I think it looks cheap. Donny disagreed and thought they were trying to balance the name with the package, and maybe so, but with a name like Momspit, shouldn’t you come out bold and shocking?
3. Target market, moms of kids ages 1-7 I thought that was about right, that is the age of dirty little monkeys!
4. Price point $9.00 for 2 oz and $18.00 for 7oz. I think this is really expensive, don’t you? Even though they say you can get 200 applications in the 2oz bottle, I am a little cheap in that I would just use wet wipes from Costco 500 wipes for something like $3.00 and then you have something to wipe your hands on and throw away… Maybe I am missing something? Or I would just spit on my kid if I was in a pinch… I am not organized enough to remember to pull out a container of momspit to clean off Jack…
5. Big idea? I really didn’t think so… Sorry girls, I think its cute, I think you will sell lots of product especially to speciality shops and as gifts to first time mothers, but I just cant see many price conscience moms paying this as a regular way to clean off their dirty kids, especially when there are all the Purells of the world as sanitizers and not just cleansers.

I admit, there is far too much anti bacterial stuff on the market and we are over using (and we would never use germ X on our kids faces) but I am a little more concerned with germs then dirt on my 2 year old.

The great thing about Donny Deutsch is that he WANTS you to succeed! Even though we all thought that Momspit had some work to do he challenged them to come back in 6 months and prove him wrong. He made a deal with them that if
they proved him wrong he would have them back on the show, take off his shirt on national television and would do 50 pushups!! Come on Momspit, for all of the ladies out there that would love to see Donny without a shirt…

SUCCEED!!

This entry was posted on Wednesday, March 5th, 2008 at 8:31 am and is filed under From Lesley. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.